Adventures in Framing: Issue-Specific Framing Toolkits for Changemakers in Northern Michigan

Boost Knowledge. Shift Attitudes. Build Support For Social Change.

We’re excited to launch Adventures in Framing: A Northern Michigan Community of Practice.

What’s framing?

In short, it’s the social science of communication choices made. About elements put in and elements left out. These choices have a significant effect on how our messages are received.

These strategic framing choices can boost public knowledge, shift attitudes, and build support for social change.

Issue-Specific Framing Toolkits for Changemakers in Northern Michigan

Child and youth development:

• Talking About Early Childhood Development
• Reframing Developmental Relationships
• Reframing Adolescence and Adolescent Development
• Framing Racial Equity in Adolescence: Messaging Recommendations for Advocates and Communicators
• Talking About Early Childhood Development
• Talking About Children’s Mental Health

Economy: 

• Framing the Economy

Education 

• Changing the Narrative on Public Education
• Reframing Family, School, and Community Engagement

Environment

• Reframing Climate Change: Impact Brief 

Health

• Framing the Foundation of Community Health
• Building Understanding of Environmental Health

Housing

• Piecing It Together: A Communications Playbook for Affordable Housing Advocates
• “You Don’t Have to Live Here”: Why Housing Messages Are Backfiring and 10 Things We Can Do About It

Poverty

• Talking About Poverty: Narratives, Counter-Narratives, and Telling Effective Stories

Gun Violence

• Framing Gun Violence Prevention

Substance Use

• Reframing Adolescent Substance Use and its Prevention

More Frameworks issue-specific toolkits.

2022 Community of Practice Schedule

• In-person
  • Monthly workgroups at NMC’s Innovation Center (2nd Thursday of the month at 11-12p)
  • Virtual
    • Our Slack HQ
    • Quarterly 90-minute workshops (4th Thursday of the month at 10am starting September 22nd)

Join Northern Michigan’s Adventures in Framing Community of Practice

The Framing Community of Practice is open to all organizations and citizen-led initiatives in northern Michigan no matter the social issue.

There is no cost to participate, thanks to Rotary Charities of Traverse City and the United Way of Northwest Michigan.