We are a one-stop shop, full-service social change agency for organizations, citizen-led initiatives, and philanthropic movements that are focused on making waves in community health and wellness, mobility, and environmental sustainability.
Together, we’re fueled by the belief that our world can be happier, healthier, and more just.
We use strategic communication to move people to action to advance enduring social change. We do this by combining the power of communication in all its forms with an understanding of the science that engages and motivates people. We connect with people’s core values to change narratives, build public will and advocate for mindset, practice, and policy change; brand social purpose organizations; and promote new social scripts and norms.
- Audience and marketing research
- Audience/stakeholder mapping and engagement
- Campaign management and strategic counsel
- Change campaigns
- Community engagement, partnerships and collaborations
- Digital marketing
- Website design and development
- Earned media/public relations
- Graphic design
- Infographics and whiteboard animations
- Measurement, evaluation, and results reporting
- Narrative, issue framing, and message development
- Social purpose branding
- Thought leadership
STRATEGY & INNOVATION
We help organizations and citizen-led initiatives plan for and move forward with repositioning, growth, or greater mission alignment. We create strategies alongside stakeholders, building a shared sense of ownership, and ensuring recommendations are realistic and sustainable. We meet clients where they are, helping them define their needs and opportunities, and then providing support and sharing the knowledge, approaches, and tools needed to carry the work forward independently.
- Organizational, portfolio, and initiative impact assessments
- Resource, revenue, campaign, and sustainability planning
- Strategic planning
- Change management
- Design or adaption of systems, structures, and teams
- Coaching to shape vision and priorities, and nurture a values-based culture
- Leadership, governance, and board development
- Partnership and coalition building
- Resource development
- Technical assistance and training for staff, affiliates, and networks
- Virtual learning and event design
- Workshops and planning/creation sessions
We facilitate community engagement practices to ensure resonance in communication; enable stakeholders to discover shared values, exchange ideas, and craft solutions together; and to change systems, mindsets, policies, and practices that lead to a just and equitable world. We engage authentically, so no one is left unchanged. No two communities, Tribal nations or social groups are alike. We check our assumptions and a one-size-fits-all perspective at the door.
- Respecting all cultures and facilitating processes that encourage people to have a real and open dialogue, listen and learn from each other, recognize power structures, find ways to transform relationships and disrupt systems
- Facilitating systems change that takes into account the unique and individual needs of everyone in the system
- Co-creating solutions is the collaborative process of drawing from the diverse base of knowledge, creativity, expertise, perspectives and lived experiences of communities in order to help participants explore shared values and understand diverse perspectives
- Developing actionable strategies that draw on a deep understanding of the needs, values, cultural context and experiences of stakeholders
LET’S CREATE CHANGE TOGETHER
GOOD WORKS LAB
Good Works Lab is a one-stop shop, full-service social change agency for organizations, citizen-led initiatives, and philanthropic movements that are focused on making waves in community health and wellness, mobility, and environmental sustainability.