Meet the Good Works Lab Team: Marketing Strategist, Kristen Talaga

Kristen is a passionate and intuitive marketing strategist with nearly two decades of experience. She works with businesses and organizations to help them define their brand and share it to effectively reach their goals; ultimately creating community.

Before founding Kristen Talaga Creative in 2019, where she guides clients with brand direction, content creation, strategy development, and execution, Kristen’s background included working for critical and life-changing non-profits, local government, and established, community-minded businesses.

Kristen offers a unique combination of skills, providing the roadmap and tactical implementation support with strong skills in writing, media relations, public speaking, digital marketing including email, social, and web (Shopify, WordPress), and graphic design.

A member of Impact100 Traverse City, Kristen also serves on the non-profit’s Marketing and Communications committee.

She was recognized by the Traverse City Business News as a “40 Under 40” leader in 2014 and was a founding board member for Norte Youth Cycling (2014-2017). Kristen is a 2004 graduate of Central Michigan University with a bachelor’s degree in Integrative Public Relations.

She lives in Traverse City, MI with her husband, Gabriel, and their two children.


Contact Kristen

Full Good Works Lab Team Roster