Bill is a former broadcast journalist who started consulting to businesses and nonprofit organizations over thirty years ago. Throughout the 1990s, he owned several small businesses, including a restaurant, pub, and bed & breakfast.
He is best known in Michigan for his decades of work in economic development, entrepreneurship, agri-business, and the non-motorized transportation community. Bill served as economic development director for the Northwest Michigan Council of Governments (now Networks Northwest), as regional director of the Michigan Small Business and Technology Development Centers, and as CEO of Taste the Local Difference, a food and farming marketing firm which he helped found.
This unique background gives Bill a hunger to explore and discover new ideas that can ultimately help his clients build a better world through their work.
Today, his core practices focus on the science of positive psychology, innovation, change management, business ethics, and organizational values. The bulk of his work over the past few years has been in partnership with Harvard researcher and NY Times best-selling author on happiness, Shawn Achor. This work with Shawn Achor’s The Happiness Advantage program has placed Bill in leadership positions with positive psychology initiatives for schools systems, communities, corporations, and hospitals. In September 2021, his long-time client, Genesis Health System in Davenport, Iowa won the Association for Talent Development’s (ATD’s) 2021 Excellence in Practice Award and was a featured case study in Harvard Business Review in 2020, “What Leading With Optimism Really Looks Like”.
He has also played a key role in developing workshops and coaching for John Kotter (Leading Change), Chris Trimble (The Other Side of Innovation), and Joel Barker (Paradigms: The Business of Discovering the Future.) This varied work takes Bill across the US and around the world. His clients include Fortune 500 companies, school districts, nonprofit organizations, and municipalities.
Bill hails from The Bronx in New York City but has spent the past four decades in the Midwest starting with his Alma Mater, North Dakota State University in Fargo, then to Minneapolis where he worked for Minnesota Public Radio, and ten years on Beaver Island in northern Lake Michigan where his business, Krios Consulting, was born. He currently resides in Traverse City, Michigan.